• Honda

9 Long Pond Road
Plymouth, MA 02360-2603

  • Sales: 508-503-1053
  • Service: 508-503-1053

About AutoFair Honda of Plymouth in MA


Mission Statement

AutoFair's vision is to be world-class in all aspects of the automotive industry. We will earn our customers' loyalty through continuous improvement driven by the integrity, teamwork and innovation of the AutoFair Team. Our desire to excel will provide long-term growth while fostering a rewarding work environment for all of our employees.
AutoFair: driven to a higher standard!

AutoFair is a leader in automotive retail sales in the states of New Hampshire and Massachusetts and continues to work hard building a reputation for honest pricing and quality customer service. For more than 21 years, AutoFair has served the New Hampshire, Massachusetts and surrounding areas as a new and pre-owned auto dealership as well as a strong supporter of the community.

In 1991, AutoFair began to build a family of dealerships with the purchase of Alexander's Auto Group. This acquisition was followed by the
Manchester Collision Center and eventually other franchises.

AutoFair has experienced a number of changes through the years stemming from the many shifts in the automotive industry. However, one constant has always remained the same for AutoFair: the community. As the backbone for any local company, the community is what creates the opportunity for success in any market.

With strong beliefs in giving back, AutoFair donates to a vast number of charitable organizations. As an active member of the Massachusetts Automotive Dealers Association, AutoFair participates in the MSADA's Dealer's Fund which distributes donations to a number of local aid organizations.


Business New Hampshire Magazine ranks AutoFair as one of
New Hampshire's Top 10 Private Companies. AutoFair employs more than 400 people and is one of the largest private employers in the state.

AutoFair continues to commit to our customers who make us successful, as well as to the community at large. Our
Honda dealership in MA continues to strive to be your Honda dealer of choice in the Bay State.


At AutoFair Honda of Plymouth, we recognize that your satisfaction is crucial to our success; our services go beyond the car sale. Our experienced sales staff is eager to share their knowledge and enthusiasm with you. You can test drive every car until you find the perfect one, with no pressure. Once you've picked your car, the sales staff and finance specialist will work with you to get you the best price and a monthly payment that works for your budget.

Our parts and service departments include a drive-thru climate controlled service bay to keep you warm in the winter and cool in the summer. We even have a safe area for your children to play, complimentary shuttle service, Wi-Fi access, and complimentary coffee. Our service staff includes six Master Technicians who use the latest technology to optimize each cars performance and ensure safety.

AutoFair Honda of Plymouth is not your typical dealership. Our pre-owned cars are part of the AutoFair Certified Pre-Owned Program which offers buyers value and peace of mind. The program includes a 3 year/100,000 mile warranty, 125-point quality assurance inspection and 24-hour roadside assistance. No car is sold if it doesn't pass inspection; customer safety is of the utmost importance. To ensure our customers are protected, we have travel breakdown protection and rental car coverage all as part of the warranty offered on every pre-owned car!